The Big Issue Essay 2

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The Big Issue Essay
Attempt 2


  • Use of Abba reference (Swedish pop group)
  • Use of Personality (Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage.)
  • Use of images
  • Use of text

This issue of 'The Big Issue' uses the headline 'The winner takes it all' to reference the decision of the EU referendum and the news value outlines by Gallung and Ruge. They have used the Swedish band 'Abba' because they won the Eurovision in 1974. The use of their song lyrics and images in conjunction with the politician's used suggests that 'The big issue' is trying to mock the EU referendum. The politician's faces are not serious images which shows that 'The big issue' is again mocking them. Nicola Sturgeon is a Scottish politician that believes that we should not leave the EU. She also wanted Scotland to leave the United Kingdom, so that Scotland would have the opportunity to choose whether they left or stayed in the EU, however they did not get the results they hoped for because Scotland is still part of the United Kingdom. 

 The song lyric 'Breaking up is never easy, i know.' implies that Nicola wants to leave the EU, however she knows that it not an easy process. David Cameron does not want to leave the EU, his preference is showed with the song lyric 'Knowing me, Knowing EU' The pun creates humour and shows that leaving the EU would be a bad thing, whereas staying in the EU would be best for them. Boris Johnson believes that we can not turn back now, because the decision has already been made. This is shown through the song lyric 'This time were through'. The Big issue is mocking Boris Johnson by presenting his as being ridiculous. Nigel Farage wants to take a risk and go ahead with the EU referendum. The song lyric 'Take a chan-chance' suggests that he does not want to turn back and wants to go on with the decision. The image of the glitter ball on the right hand side of the page is a globe, the use of this is to show the audience that the EU referendum will affect the whole of the world. The use of the ballot box in the bottom right corner of the page is used emphasise the the EU vote. As well as this image there is also a ballot form in the centre of the page at the top behind the politician's. They have again done this to show the context of this issue of the magazine. 

 The Big Issue has positioned the politicians on the page like this to show where they stand on the wings. Nicola Sturgeon is Left-Wing so she is on the left of the page, whereas Nigel Farage is right-wing so he is on the right had side of the page. Both David Cameron and Boris Johnson are centre-wing so they are in the centre of the page. David is more centre left-wing so he is next to Nicola Sturgeon and Boris Johnson is more Centre right-wing so he is next to Nigel Farage.

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