Marketing fashion: Clothing posters
Clothing posters Analysing clothing adverts: H&M The backgrounds in this advert are the same. They are both a plain white background. There is a red stool in both of the images. The red stool and the h&m logo are the same colour so you can easily identify the brand. In the top image the man is resting on the red stool, whereas in the bottom image the woman is sitting on the stool instead. Both of the adverts have the models wearing wool jumpers/tops/dresses. They are looking to the left away from the camera with their hair blowing to the right. They are aiming these products at younger people 20-30. They have shown this through the models being a younger generation. The products are affordable therefore are not aimed at people that have a higher income. H&M . TOPSHOP The backgrounds in the adverts are both the same. They are both a bright red, this is to draw the attention of the reader to the advert. Both of the models are f...
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