Jungle Book 2016

-









Image result for jungle book 2016

Jungle Book 2016

Production 
Ownership, marketing and distribution
Regulation
Technology
Economics and funding
Maintaining audiences

Production
  • Produced by Walt Disney pictures
  • Co-produced by Justin Favreau
  • It was partly based on Disney's original version and it also used more of Kipling's original book
  • Gives a darker tone
  • Live action version
  • The largest part of what is seen on screen was produced using CGI 
  • Favreau admits 'I think it's considered live action.' (What category it is in)
  • Film to be part homage
  • Fades from hand-drawn into CG
  • Characters were created on computer (British digital house MPC))
  • Realistic look- not cute and cuddly cartoon-style animations
  • Target audience= targets older movie-goers
  • Humour would be too broad for a live action
  • Disney were quite open to Favreau's new approach (Character)
  • Favreau went back through the structure of the book and saw what Kipling did.
  • Focus on the images that I remember from it
  • Cartoon- All male in the 1967 version= in the 2016 version men and women were characters
  • Layers (Multi-plane)
  • Music from- original movie
  • Some of the shots were from other Disney films (Bambi)
  • 1967 character for King Louis was a racist representation of the voice actor. In the 2016- Christopher Walkin was the Monkey, who is not of another ethnic group.
Ownership, marketing and distribution
  • Disney leads the world in production and distribution of popular culture.
  • Re-packaging it for a new audience (live action)
  • Planned by Walt Disney's studios chairman Alan Horn
  • They revive classic characters for a new generation of kids. (Willing to shell out for related merchandised)
  • DVD sales are declining and digital downloads are on the rise
  • Sean Bailey credited the divisions escalating success rate to the silo system instituted by Disney chairman Bob Iger and managed by Alan Horn
  • Disney's annual collective output usually does not exceed a dozen
  • In terms of Disney being a conglomerate, diversified etc.
  • Jungle book was highly dependent of other countries (e.g. MPC)
  • 2016 was distributed by Walt Disney studios motion pictures
  • Warner Brothers produces their own version of the jungle book
  • Favreau was aware of the technological inter-relationship between the making of the film and its promotion. 'telling an old story with new technology'
  • Convergence- Uses social media- JB16- social media accounts (Behind the scenes and teasers etc...) Kept promotion of the Jungle Book
  • Traditional marketing devices (Theatrical trailers, posters, newspapers and print)
  • Snapchat- Sc filter (Karr the snake)
  • Competitions (win prizes) 
  • Produced in 3D and 2D- First film to be released in Dolby Vision 3D (10% of U.S showings were in IMAX
  • DVD and Blue ray as well as digital downloads
  • Soundtrack album Walt Disney Records 
  • Disney stores- merchandise, toys, clothing and homewear

Economics and funding
  • JB16 costs an estimated $175 million to produce but opened with $103.6 million in North Ameria.
  • Biggest April debuts 
  • Grossed over $966 million
  • 35th highest grossing film of all time
  • $2.58 billion globally
  • The studios- top-four grossing films of the year.
  • Released in 70 countries- depending on competition and school holiday dates
  • Strong in terms of 3D ticket- sales
  • Sucessful in India and China
  • A sequel is planned
Maintaining audiences
  • Highly developed corporate synergy
  • Disney products are themselves advertisements for Disney
  • Appeal to a wide range of age groups 
  • 49% over 25 years of age
  • 51% under 25 years of age
  • 18-24 lead to 33% of tickets sales 
  • Widely over-performed
  • The movie is playing to not just the converted Disney female audiences, but to all demos
  • 97% of the audience gave the film an A or B










Comments

Post a Comment

Popular posts from this blog

Jungle book questions

-
Image
1) they promoted it using social media platforms like snapchat, which had a filter that potential audiences could use and share with their friends. Competitions were ran and the jungle book themed prizes were advertised.  The film also  had a Super Bowl ad placement and a 3D preview in auditoria before the Star Wars movie. 2) social media was vital to the JB becoming a good film. Traditional methods like ‘word of mouth’ was used to advertise the film. Without social media the film would not have been as widely marketed as it was. 3)  42 percent of the film's domestic sales came from 3-D and premium-format screens.   The film was released in the Dolby Vision format in Dolby Cinema in the United States,   and is the first film to be released in Dolby Vision 3D (in a few select theatres in New York City and Chicago). The fact that Disney is a big company allowed for the film to be shown in multiple ways as it was sure ...
Read more

Stranger Things Intertextuality (etc...)

-
Image
Stranger things Both films have a scene where the kids are on a bike Both films include aliens Stranger things: Age analysis In the first clip of stranger things, the representation of age is shown through camera shots to show the stereotype of adults. A low angled shot was used where the adult (mum) was on the top of the stair and the children were at the bottom of them. The viewer was looking up at the adult with the children to the child's perspective. This shot was used to symbolize the authority and power of the adult. Over the shoulder shots were also used to show the child in between the adults (His mother and his father), this also shows the adults dominance over the children. The boy tries to ask his dad something but he tells him to 'listen to his mother' The mother/adults are also being responsible, as they send the kids home when it gets too late. In the second clip we watched the adults were represented differen...
Read more

Stranger Things: Characters

-
Image
Stranger things: Character description Joyce Byers Joyce is a major character, she is Will Byers mum who reports her son missing to Jim Hopper She conforms to the single parent stereotype, as she has to work long ours to support her family, as well as her eldest son having to work, to also help pay for things. Erratic, wants to find will, doesn't sleep, works hard She is Will's mum and reports him missing. She is constantly looking for him and doesn't stop until she finds him. Jim Hopper Jim is a major character, as he is the sheriff of the town. He is in charge of the missing persons case (Will Byers). He conforms to the stereotype of the male gender.. lazy, negative, not emotional however, on the other hand he is the stereotype of a sheriff and initiates a search party for Will. Lazy, Does not look after himself, alone, want to find will, messy He is the sheriff in charge of Wills missing person case and has to use all methods to find him (t...
Read more