H&M close the loop- shot analysis

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H&M close the loop- shot analysis


The shot is a Low camera angle and i is used to show that the model in the clip is looked up to. The outfit that she is wearing corresponds with the camera angle, as it shows her confidence about her appearance.  She also looks as if she does not care about what people will think with her blank expression. They have used the non-diegetic sound of narrator saying 'Try too hard.' in the background over the video. They have used this line to imply that the model in the video is trying too hard to be different. The location of the video is in an everyday convenience store, which shows that the model is creating unique outfits that make her stand out against basic backgrounds. They have used natural lighting to show the realism of the video.


The shot that is used is a low camera angle. They have used this camera angle to show that the model in this scene 










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