The Big Issue Cover Analysis Cover Number 1: Masthead : The name/logo of the magazine is on the top left of the page. White Space : There are white parts on the page that is around Russell Brand, this is used to make him stand out. Mode Of Address: The magazine is formal, as words like 'Redemption' are used. The target audience is for well educated people. Sell Lines : The magazines sell line is 'A hand up, not a hand out'. They use this as they believe that people should work for money, instead o...
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