Radio 1 information

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Younger audiences
  • 15-24 - 14 Hours radio per week (2017). Seven hours less than an average adult. 15% less than 10 years ago.
  • Radio 1 is suffering- core audience is not using live radio (spotify and apple music)
  • 2.55 Million Facebook likes from the younger audiences
  • 3.5 million subscribers
The breakfast show audience
  • Loosing audience numbers since Grimshaw took over. He was tasked was to develop larger audiences target range of 15-29 and shed the over 30's
  • Station should not be judged solely on RAJAR figures
  • Radio 1 videos on Facebook with 80 million monthly viewers on radio 1
  • Can't judge from RAJAR's figures alone
Social media
  • 'Grimmy is the number 1 breakfast show in the UK for young audiences and that is all they really care about.'

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