Olivia's Media Blog

Younger audiences 15-24 - 14 Hours radio per week (2017). Seven hours less than an average adult. 15% less than 10 years ago. Radio 1 is suffering- core audience is not using live radio (spotify and apple music) 2.55 Million Facebook likes from the younger audiences 3.5 million subscribers The breakfast show audience Loosing audience numbers since Grimshaw took over. He was tasked was to develop larger audiences target range of 15-29 and shed the over 30's Station should not be judged solely on RAJAR figures Radio 1 videos on Facebook with 80 million monthly viewers on radio 1 Can't judge from RAJAR's figures alone Social media 'Grimmy is the number 1 breakfast show in the UK for young audiences and that is all they really care about.'

1) they promoted it using social media platforms like snapchat, which had a filter that potential audiences could use and share with their friends. Competitions were ran and the jungle book themed prizes were advertised.  The film also  had a Super Bowl ad placement and a 3D preview in auditoria before the Star Wars movie. 2) social media was vital to the JB becoming a good film. Traditional methods like ‘word of mouth’ was used to advertise the film. Without social media the film would not have been as widely marketed as it was. 3)  42 percent of the film's domestic sales came from 3-D and premium-format screens.   The film was released in the Dolby Vision format in Dolby Cinema in the United States,   and is the first film to be released in Dolby Vision 3D (in a few select theatres in New York City and Chicago). The fact that Disney is a big company allowed for the film to be shown in multiple ways as it was sure ...

How have games been effectively marketed in the past?

Disney Timeline of key events 1923: Walt Disney signed a contract with M.J. Winkler to create a series of Alice Comedies. Walt and Roy Disney, as equal partners began the Disney company under 'Disney Brothers Cartoon Studio'. 1926: The company name changed to 'The Walt Disney Studio' after moving into a new studio. 1927: Oswald the Lucky Rabbit debuts. 1928: Walt loses the contract to the Oswald series. Walt and Roy create Mickey and Minnie Mouse. Mickey Mouse debuts and Steamboat Willie created (first sound synchronised cartoon). 1929: 'The Walt Disney Studio' replaced by 'Walt Disney Productions Ltd'. 3 more companies were also established. The Skeleton Dance cartoon created. 1930: Distribution moved to Columbia Pictures. 1932: Distribution moved from CP to United Artists. Flowers and Trees (first technicolour cartoon and animated short to win and award for Best Animated Short Film). Mickey's Revue, premiering Goofy ('Dippy Dawg...

Minecraft  is a 2011  sandbox video game  created by Swedish game developer  Markus Persson  and later developed by  Mojang . It allows players to build with a variety of different blocks in a  3D  world. Other activities in the game include exploration, resource gathering,  crafting , and combat. It was released on  18 November 2011 and since then there have been 3 different versions. These consist of a PC and Mac version, an Xbox version and a mobile phone version.  Originally,   Minecraft   was a pretty simple video game. The goal you’d originally have when launching   Minecraft   was to spawn in, survive, and build a few structures.  When   Minecraft   started out, you could really only place and break blocks. There was very little you could actually do. The additions to   Minecraft  like running and Redstone were added at the perfect time. Players felt the game was too slo...

J ungle Book 2016 Production  Ownership, marketing and distribution Regulation Technology Economics and funding Maintaining audiences Production Produced by Walt Disney pictures Co-produced by Justin Favreau It was partly based on Disney's original version and it also used more of Kipling's original book Gives a darker tone Live action version The largest part of what is seen on screen was produced using CGI  Favreau admits 'I think it's considered live action.' (What category it is in) Film to be part homage Fades from hand-drawn into CG Characters were created on computer (British digital house MPC)) Realistic look- not cute and cuddly cartoon-style animations Target audience= targets older movie-goers Humour would be too broad for a live action Disney were quite open to Favreau's new approach (Character) Favreau went back through the structure of the book and saw what Kipling did. Focus on the images...

Jungle Book Notes: Production and Technology The jungle book- 1967 (Walt Disney production) Created at Walt Disney Studios in California Used Cell animation (Hand drawn on glass) Story boarded and developed the use of multi plane- creates a 3D effect Disney's personal control affected all stages of production and distribution The story man was Bill Pete, who complained, noting that 'more than 40 men had once been assigned to these tasks. Jungle book was the final film Disney worked on before his death. Disney became more personally involved in the production process of new film. Original script was too dark for family audiences- would not be able to identify with the boy, Mowgli, the tiger, Shere Kaan. It would be a cliché Copy of Rudyard Kipling's novel. M any of the original characters and situations were cut out, creating a clearer story line The drawings were now based on the actors Wolfgand Reitherman was the director Incorporate the personali...

Statement of intent I will start the project by creating a website followed by a music video for an artist that I have created. Using the song ‘Most Girls’ by Hailee Steinfeld. I have chosen to use this song as it shows the features and conventions of the dance music genre. The website will include: the name of the artist and a link to the music video (which is on YouTube), it will also have images of the artist and a distinctive font that will be used on the website. The website will feature a brief introduction about the artist, which will also contain ample amounts of images of the artist and the actors. The website will have multiple images and styles to distinguish them from other artists and create their own representation of themselves. The website will have links to the artist social media accounts, so that they can promote themselves and interact with their fans.   The website that I am creating will contain a variety of images that includes a range of d...