Olivia's Media Blog

Comparing Texts Both are sports theme  Both have a woman in the image They both represent feminism  They both introduce the idea that women are powerful and cannot be objectified 

Representations in Advertis ing feminism Shows that women are only strong in the kitchen, because it is a cleaning product. consumerism celebrity culture multiculturalism changing attitudes to sexualities postmodernism

Theresa May newspaper front pages

Contact Sheet I have chosen these two images because i like the way that they have turned out.

Media Language and Representations: Advertising and Marketing (Old Spice) Explain how and why, with close textual references, how effective their campaign is in attracting a youthful audience. Old spice's aftershave campaign is effective to attract a youthful audience as they use a young model in the advert. This symbolises that younger men can use the product, and that the aftershave is not only aimed at the older audience.  The colours used in this advert are used to represent the  'Bahamas scent'. The product is featured on the bottom right of the page away from the other mise en scene. They have put the product there so that it stands own. The product also does not have any other features around it. This is done so that the product is clearly seen by the audience. The model is wearing the beach, which symbolises that the aftershave is fresh and again links to the text 'Bahamas scent'. The advert shows that you do not have to be an older man to use t

Final Draft I have made these posters by using the colors of my original draft (Pink lighting and Black and Pink clothing). I have changed the way that the model was standing, to two different poses. In my first image i have used  Deconstruct your posters commenting on media language (the conventions of advertising posters) and the mise-en-scene of your image. How have you managed to blend the fashion genre and the Fair Trade ethos? How successful is your product in addressing the demands of the brief? Outline the creative decisions you had to make during the production process. How did your final product match your initial plans? What changes were you forced to make? What production skills did you use and how have you developed these during the production? Be specific about your use of photography and Photoshop editing tools.  Finally, what would you do differently?

H&M close the loop- shot analysis The shot is a  Low camera angle and i is used to show that the model in the clip is looked up to. The outfit that she is wearing corresponds with the camera angle, as it shows her confidence about her appearance.  She also looks as if she does not care about what people will think with her blank expression. They have used the n on-diegetic sound of narrator saying  'Try too hard.'  in the background over the video. They have used this line to imply that the model in the video is trying too hard to be different. The location of the video is in an everyday convenience store, which shows that the model is creating unique outfits that make her stand out against basic backgrounds. They have used natural lighting to show the realism of the video. The shot that is used is a low camera angle. They have used this camera angle to show that the model in this scene 

H&M 'Bring it on' Textual Analysis How does the video for H&M's Bring it on campaign promote H&M as an ethical fashion retailer? - Refer to the video with close textual analysis. - Use key terminology. The video for H&M's 'Bring it on' campaign promotes H&M as an ethical fashion retailer by using: Camera angles, Sound, editing and mise en scene. The camera angles that have been used on this video advert are used to show accentuate all of the scenes and make them significantly different from each other. The use of the camera angles allows us to see in detail their products. The extreme close ups are used to also show the products up close that that the audience can also predict the quality and aesthetic side of the garment. Close up's also allow the audience to see what the products look like, and what they will be like on them, as the model is moving around, showing the product.  The sounds that have been used, are diegetic and