Representation of gender in text

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Representation of gender in text

After watching episode 1 of the television series 'mad men', We can see that gender was portrayed as polar opposites in the 1960's (The time era of when it was set). Men had authority and power, and women were objects and the entertainment for the men. The clip that we watched showed how men and women treated each other. This was shown through: Camera, Sound, Editing and Mise-en-scene. 

Camera:
At the start of the clip there was a Bird's eye view shot ( an extreme high angle shot) of the exterior building, which was shown as an office type building with old fashioned cars that are parked outside of it. There are also close ups of the characters, which are of mainly women. This is because women are one of the main focuses and they were there to be looked at, and were judged on appearance and by how they acted. 
Sound:
Sound was used in multiple ways, for example a bird's eye view shot was shown, which had instrumental music (1950's/1960's music style) playing (which was 'The Twenty Third Floor by David Carbonara). There was also talking in the background and people using type writers. There is more non-diegetic sounds in the women's areas then the men's areas, because women were supposed to be doing more work and typing, and the men should be doing the minimal work.

 Editing:
Editing was used to create different shots in the scene. (Cut, Back and forth camera shots and shot reverse shots). The shot reverse shots were used to show the dialogue between the characters.
In this scene there was only shot reverse shots between the men and none with men and women. This shows that the men have the authority and shouldn't be having long conversations with the women, because the women are only there to work, and not to chat (only there to be the entertainment for the men).

 Mise-en-Scene:
The props and costumes were accurate as they were from the 1960's. The typewrites were only used in big businesses as they were new. The line 'Try not to be overwhelmed by all the technology' suggests that not many people know how to use them, also all of the women had typewriters on their desk and the men didn't, which suggests that women did a lot of typing and paper work whilst the men did other things, e.g go to meetings.

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