Deutschland 83 Audience profile

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Audience profile
D83 has a demographic audience of: ABC, middle class/upper class/working class. The demographic would have to be intelligent in a way, as the television series is in German and any non German viewers would need to be able to read the subtitles. The audience is very specific, as D83 is based on the cold war, therefore the majority of the audience (Psychographic) will be interested in history, particularly interested in the cold war, as well as those interested in 'action' television series or 'spy' television series.. D83 is not very popular and isn't advertised as much as stranger things is. It is shown on 'All 4', which isn't a very popular form of media outlet, whereas Netflix is a globally know television company that the majority of people have access to.

How does this affect context and advertising?

The type of advertising used needs to be related to the audience to ensure that the effectiveness is heightened. Due to the audience for Deutschland 83' being older minded, methods of advertisement wouldn't be social media for instance. Instead, methods such as advertisements on television would be used, but only on Channel Four to help ensure that even the advertisement is shown to the correct audience profile.

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